13 Oct '17, 9am

Indy Coffee: West Texas Punk Rock In San Antonio

Indy Coffee: West Texas Punk Rock In San Antonio

Many coffee shops seem to struggle when it comes to striking the right balance between authenticity and trying to be “on brand.” Realness is often found in imperfection, in intentionally eschewing some aspect of a full cafe experience. “I do coffee, why would I care what’s on the walls?” But some shops can lean too far to the other side and feel overly designed, curated to the point of sterility. And then there are shops like Indy Coffee in San Antonio, Texas, whose brand identity is articulate and flawlessly executed all the while being a genuine expression of owners Alex Lee and Jake Scott. This brand identity is something that can only be described as West Texas punk rock. It’s Vans Sk8-Hi hi-tops meets American traditional tattooing, seen through a dusty Midland-Odessa lens. And it’s this aesthetic that brings Indy to life. Walking in through the back of the shop, I wa...

Full article: http://sprudge.com/indy-coffee-west-texas-punk-rockers-in...

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