26 Sep '17, 4pm

SCA and World Coffee Research Partner for International Coffee Day Campaign

“Coffee as an agricultural crop faces an existential crisis,” SCA Executive Director Ric Rhinehart, who was a founding member of WCR, said in an announcement of the fundraising effort. “World Coffee Research represents the best industry response to the pressing need for solutions to the myriad problems facing coffee and coffee producers around the globe, executed as a collaborative research support program. Only the continued strong support of the coffee industry and its leading companies, large and small, can set the stage for a viable coffee future.”

Full article: https://dailycoffeenews.com/2017/09/26/sca-and-world-coff...

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